Money making ideas

Is it Marketing or Advertising

Description:

Many dont know the difference between a marketing program and advertising. Fred and Lyna talk about the difference

Content:

Fred: Many people use the terms selling and marketing interchangeably- but they are not the same.

Lyna: This is common mistake made by many new as well and experienced business.

Fred: Lets take a look at each of these in details. First- marketing is how you are going to generate leads and attract potential customers and clients.

Lyna: That's right, it also is part of your overall plan for advertising and getting your name and product or service out there.

Fred: Marketing helps us establish a long term relationship with a product. The more we keep something in the front of our minds, the more we check it out and even buy it. For example: when I say coffee whom do you think of?

Lyna: Starbucks definitely know how to get customers to stop and buy a cup of Joe.

Fred: Once you are successful at getting customers in your door, then you move on to sales.

Lyna: Sales is basically getting the customer to reach the buying decision so he will purchase your product.

Fred: One goes with the other. You cant have sales without marketing first and the reason you market is for sales.

Lyna: Lets break it down even further. Marketing consists of of your advertising, public relations, branding your name and product or service.

Fred: Where sales are more personal and generally one on one. This would include networking, cold calling etc.

Lyna: Its like baiting your hook and waiting for them to bite.

Fred: Your marketing success depends on what type of bait you use and how you bait the hook also.

Lyna. And once they bite you need to reel them in carefully so you don't loose them.

Fred: Then once you land them you have to be careful how you take them off the hook so they will come back another day.

Lyna: Your marketing program is all about warming up your potential customers and getting them interested in finding out more.

Fred: I like that- warm up your customers with marketing so it wont be a cold call when you sell your product to them.

Lyna: Marketing is about making relationships with future clients successful. The more people get to know and trust you and your product, the more sales youll make.

Fred: You want to sell more products? Remember, its all in your marketing.

Author: Fred Hueston

About Author:

Fred and Lyna host the popular radio program called Growing Your Business which can be heard at http://www.growingyourbusiness.net

---

Random related phrase:

money making ideas

Misspelled random related phrase:

mmoney making ideas, oney making ideas, omney making ideas, mooney making ideas, mney making ideas, mnoey making ideas, monney making ideas, moey making ideas, moeny making ideas, moneey making ideas, mony making ideas, monye making ideas, moneyy making ideas, mone making ideas, mone ymaking ideas, money making ideas, moneymaking ideas, moneym aking ideas, money mmaking ideas, money aking ideas, money amking ideas, money maaking ideas, money mking ideas, money mkaing ideas, money makking ideas, money maing ideas, money maikng ideas, money makiing ideas, money makng ideas, money maknig ideas, money makinng ideas, money makig ideas, money makign ideas, money makingg ideas, money makin ideas, money makin gideas, money making ideas, money makingideas, money makingi deas, money making iideas, money making deas, money making dieas, money making iddeas, money making ieas, money making iedas, money making ideeas, money making idas, money making idaes, money making ideaas, money making ides, money making idesa, money making ideass, money making idea