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Ebay as a Test Market

Description:

How to go about testing a product.

Content:

Have you come up with a idea for a product that you are sure people would buy if they knew about it? This could be your chance to market that new product to the world.

Before you go all out and purchase a domain name and website to sell your invention, you need to make sure there is a market for it. Come up with a prototype and test the waters. You could hire a marketing research team to do this job for you, but there is a much easier and quicker way to see if there is interest in your item. eBay. List your item with a full description and see what happens. Don't give up if it doesn't sell the first time. There are many fluctuations in the eBay market place, so try a number of listings over a few months to see what happens.

It's not just new inventors who use this tactic. You'd be surprised at how many large companies are out on eBay testing out their new product lines or variations on old products to see if the consuming public has any interest. If there is interest, it's something you will likely soon see on store shelves. If not, it will likely disappear before it ever makes it to a retail establishment.

You should use a similar philosophy. That does not mean to scrap your invention when it doesn't sell, but maybe try to revamp it, maybe change the color or add more features or even change the overall look to make it more pleasing.

If your items does sell, now you need to find what a good selling price is. Relist another one but this time instead of just an auction price, also set what you think is a fair 'Buy It Now' price. Once again watch the listing. If it quickly sells at the 'Buy It Now' price, you've under-priced your item and can make an even better profit than you thought. If it struggles to sell, you may need to figure out a way to lower the price, or again revamp your product to make it more appealing to the public.

The major benefit of using eBay as a test market is that there is very little initial outlay. You need one or two prototype products, instead of a whole production schedule from an assembly line, and if it does sell, order more. If not, you've had very initial outlay of money, and you can always go back to the drawing board and try again.

Author: Dave Pasch

About Author:

David Pasch has several Internet Businesses.You can contact him at Support@home-i-business.com.One of them is home-i-business

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