How to Start your Own Online Business - Generating Traffic for your Website

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Traffic makes product or service exposure possible. The more people who'll get to visit your website, the more exposure your products or services will get. Exposure is directly proportional to sales. There are many traffic generating schemes you can employ

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Traffic makes product or service exposure possible. The more people who'll get to visit your website, the more exposure your products or services will get. Exposure is directly proportional to sales.

There are many traffic generating schemes you can employ. All of these require some effort. They're not onetime matters that you can just leave behind. They need constant supervision and consistent follow-ups.

Here are 6 of the most powerful traffic generating tactics today.

1. Article marketing. Article marketing refers to the submission of articles to the many article directories in the World Wide Web. There are hundred of thousands of such directories. The trick lies in writing articles relevant to the subject of your business, and submitting these to articles directories. With every article, you can include a resource box that can introduce yourself and/or your business, as well as a link to your website.

2. Blogs. Blogs are excellent ways to increase your link popularity. They can also provide a lot of direct traffic for your main website. Simply create a blog account with www.blogger.com or other similar services. Then publish some entries. Make sure that your entries will include a link to your main website. Since search engines love blogs, your blog will have a better chance of garnering a higher position in the search engine results, at least initially. Additionally, blogs have their own communities, so it can generate some traffic by itself without the aid of the search engines. You have to update your blog regularly, however.

3. Mailing list. Often, when a visitor gets to read your sales page, but does not decide to make a purchase, he'd be considered as a lost prospect. This doesn't have to be the case. You can always capture his contact detail, and thereafter, enroll him under a mailing list. Once this is done, you can always contact him about your future offers. This way, you wouldn't have to say goodbye to people who won't decide to buy anything from you the first time around. A mailing list is made possible by an excellent autoresponder service, one which can fully automate the entire process.

4. Forum marketing. Signing up with online communities related to the subject of your business and actively participating in the discussions has become a very viable tactic of generating traffic. With most forum accounts, you will be entitled to a signature box where you can include your links. Your signature box will appear in every post you will make, increasing the exposure of your links with every message you publish.

5. PPC advertising. Pay Per Click advertising, like that offered by Google AdSense, is a guaranteed way of bringing in tons of visitors... for a price. If you have the budget for it, all you have to do is to bid for certain keywords relevant to the subject of your online business. You won't have to fight for the top spot in the search engine results. Your link will appear prominently whenever the said keyword will be typed in by search engine users. However, do bear in mind that this method will require you to pay the PPC program every time a user clicks on your link.

6. Buying other forms of advertisements. Other advertising venues are also effective. Ads in eZines with high subscriber bases have always been known to produce amazing results, for example. Offline advertising like ads ran in newspapers likewise provide outstanding traffic during the day the ad is published.

There is no question that your online business will need traffic. Make it a point that this concern should become one of your priorities.

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